Who we are

Since Mdee was established in 1987, we have amassed a competitive wealth of industry knowledge that has helped us to cement our reputation as one of the UK's leading connectivity distributors.

Mdee are an EE Equity Partner

Mdee is an innovative and dynamic distributor of mobile services, part owned by network giant EE.

With more than 25 years of business behind us we have built up a solid reputation, constructed by trust, integrity and willingness to adapt to each of our partner's needs.

Since Mdee were established in 1987, we have amassed a competitive wealth of industry knowledge that has helped us to cement our reputation as one of the UK's leading connectivity distributors. Our goal from day one has been to provide our partners with a competitive position in the market in order to leverage the best deals and optimise opportunity and margin with their own customer bases.

As an EE equity partner, we have access to various privileges which help to give Mdee a competitive edge. These range from priority stock allocations to additional funding and marketing support, which can be used to build best in class propositions for our clients. It is an alliance that brings great insight, flexibility and commercial benefits and one which can help our Business Partners retain, win and delight their customers.

At our state-of-the-art contact centre in Nottingham, each and every one of our team is committed to delivering a commendable and highly personable service. Whether it is our sales support team or our fulfilment staff, everyone holds experience that is both rich and varied. Together with our field based Business Managers providing training, mentoring and business development across the UK, we offer a service that truly is second to none.

Our management team also has a vast and varied understanding of mobile telecoms - many of the team have been involved with the industry since its inception back in the 1980's. With this accumulation of expertise and passion, Mdee is a well-established and respected company that is here to stay.


In this rapidly changing and competitive industry, it is essential that distributors embrace change and move with the times. This is why Mdee, formerly Midland Distribution, underwent a rebrand during 2014 to build upon our existing values and offer a fresh approach and perspective for our partners. We were not willing to just stand still. Instead, we turned a vital corner and began an exciting journey fuelled by determination to succeed and a hunger to expand.

Following our rebrand not only did we revamp our image but we invested in better resources, systems and staff, so that our network of partners could reap the rewards. We have welcomed numerous staff members to our team including our new Managing Director, Tanny Jeffrey, who has a longstanding and enviable understanding of the telecoms industry. She has inspired our team to encourage new partnerships to be formed and welcomed constructive opportunities wherever present.

We have also launched a ground breaking fulfilment platform called JEM & Connect Mee. Not only does this offer an end-to-end solution for mobile connections, but it offers an easier ordering process, better support and faster payments for all of our partners. The service is a cure-all for the administrative headaches that make connecting airtime business harder than it should be. It brings simplicity and a higher degree of accuracy to the sales process.

This fantastic platform is available via our E-Mdee partner area, which offers partners a library of information, advice and downloads. Via a secure log on, partners can access our latest price guides, talk plan details and even order point of sale supplies at the touch of a button.

Sound Good? Enquire about becoming an Mdee business partner here.

Organisation chart

Meet the Team

Tanny Jeffrey

Managing Director

Tanny Jeffrey joined Mdee in March 2014 with the brief to review, restructure and build the business and is now in position as MD. Tanny's career spans over 25 years in telecoms and IT, most recently as Managing Director for both Brightstar and Avenir Telecom, as well as running her own business consulting at Board level.

Glyn Horsfield

Director of Commercial & Finance

Glyn boasts over fourteen years of experience within the telecoms industry and came to Mdee in November 2014. Previous to this role he was the Sales Director at Daisy Distribution and has held various Sales & Sales Operations roles at network and channel levels.

Ian Hunt

Business Manager

Nathan Mitchell

Business Manager

Lee Ross

Business Manager

Angela Alonso

Accounts Manager

Angela has been a valuable employee to Mdee for over 21 years. She currently leads a dedicated team of accounts and commissions associates that help ensure our partners get paid accurately and on time.

Charlotte Carr

Partner Support Manager

Charlotte plays both an intrinsic and diverse role within Mdee. As the Partner Support Manager, Charlotte is committed to supporting all of our partners to ensure fast-issue resolution.  She also oversees the Business Development Executives, whilst managing retentions and preserving our strong customer base. 

Jemma Mason

JEM Ambassador & Fulfilment Supervisor 

Jemma is the Fulfilment Team Leader. Looking after large pre-sale deals, Jemma liaises with the Partner and EE to ensure the deals reach fruition in the most efficient way possible. 

As the JEM ambassador, Jemma is also dedicated to training Partners and staff on the JEM system, whilst liaising with the developer of JEM to ensure that the platform is continuously developed and enhanced to effectively meet the needs of our partners.